Have you ever been scrolling on Facebook or Instagram and saw a campaign that moved you so much that you pulled out your credit card right away to give money? That was no accident. Digital campaigns that cause reactions are planned with intention.
It can be easy to become overwhelmed when brainstorming the different steps of planning a campaign. To make the process easier, think about creating your digital campaign with the 5 W's: Who, What, When, Where, How, and Why?
I grew up in the height of, “the reality television era.” As I was moving into the sixth grade, there was a reality television show on the Disney channel called Bug Juice. A couple of years later, America’s Next Top Model debuted, and in high school, reality-television shows such as the Real World and Road Rules were a hit on MTV.
Now, more than ever, reality television shows are a critical piece of programming. According to Vox media, "In 2015, 750 reality-based shows aired on cable alone." This number does not include the influx of reality-based shows that can now also be streamed on digital platforms such as YouTube, and Hulu.
One of the most frustrating feelings is wanting to elevate the marketing at your nonprofit, but you receive pushback from your boss or colleagues. While this situation is unfortunate, it is not impossible to navigate and come out on the other side. Before you get upset about incorporating changes or lack thereof, make sure to do some reflection, observing, but most importantly, create a strategy.
There are many benefits to collecting and analyzing data or developing a data structure. However, most organizations are not collecting data. Moreover, if they are, they are not using it to their benefit. This article will use the definition of data to help non-profit leaders avoid the five most significant mistakes of handling data.
When you think of nonprofit marketing, does powerful branding come to mind? Although there are many requirements of running a successful nonprofit, you cannot forget about the importance of building a strong brand that effectively communicates to the community you serve and funders.
Do you have a nonprofit marketing strategy? If not, you’re not alone. According to Content Marketing Institute, "A recent report from Blackbaud and the Nonprofit Content Marketing Institute reveals that only 25% of nonprofit professionals have a documented content strategy." While this statistic focuses on content marketing, I believe it's safe to assume that the number is even lower for having a documented overall marketing strategy."