Season 1. Episode 4.
Using Social Media to Create Impact
Featuring Chris Strub
Chris Strub is a leading voice in the millennial social good space. In 2017, Chris visited Salvation Army locations in 25 states in 38 days along the 6200-mile #FightForGoodTour, raising thousands of dollars as a national Red Kettle Ambassador. Chris is the author of '50 States, 100 Days: The Book,' about his solo, social media-powered adventure to volunteer with youth-related organizations in all 50 states in 2015. Chris has worked with Humana, Big Brothers Big Sisters of America, and live-streaming app Live.me, and is the creator of the 'Livestreaming for Nonprofits' course.
Key Points from the Episode:
1. When persuading upper managment to invest in social media, consider bringing in individuals who are experts in the field and use examples of nonprofits that are doing what you would like your organization to do.
2. It's all about the impact of your content, not just the numbers.
3. The top social media struggles that nonprofits face are identifying the target audience, defining what success looks like, and having the patience to commit to a long-term strategy.
4. Developing a community of supporters is more important than going viral.
5. Listen to what is being said about your organization and then build content. What does your audience want to see from your organization on social media?
6. Focus on consistency over frequency.