Season 1: Episode 3 

The 5 W's of Planning a Digital Campaign

Featuring Aleshia Patterson

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Aleshia is a digital marketer who specializes in helping small to mid-sized nonprofits gain clarity and increase their impact through custom digital marketing solutions. She believes that is doesn't take a million-dollar budget to make an impact; it takes focus, a dedicated team or person, and a plan to take marketing to the next level. 

Aleshia is certified in inbound, content, and email marketing through HubSpot Academy. In addition to being a digital marketer, she has spoken at the Midwest Digital Marketing Conference and the Spectrum Marketing Conference. 

Aleshia is also the Editor-in-Chief of the digital magazine site, NonprofitMarketingMag.com and the host of the Nonprofit Marketing Podcast. She holds a B.A. in communication studies from the University of Missouri-Saint Louis and an M.A. in communication arts with an emphasis in media literacy from Webster University. 

 

Resources Mentioned

The 5 W's of Planning a Digital Campaign

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