The Nonprofit Marketing Podcast™
The Nonprofit Marketing Podcast™ is designed to help nonprofit marketers and professionals make a large impact with limited resources. By speaking to industry leaders, nonprofits will walk away with tangible solutions they can implement to take their marketing to the next level. The podcast is hosted by Digital Marketer, Aleshia Patterson.
Season 1:Episode 1
In the premiere episode of the nonprofit Marketing Podcast, Editor-in-Chief of Nonprofit Marketing Magazine and Show host, Aleshia Patterson, discusses every marketing tool that nonprofits should have in their toolbox.
In this episode of ' The Nonprofit Marketing Podcast,' we sit down with social media expert and live streaming extraordinaire, Chris Strub. During the episode, we discussed how nonprofit marketers can convince upper management to invest in social media, the power of live streaming, the top social media struggles nonprofits have, and why going viral isn't as important as a building a community of supporters.
Season 1: Episode 2
In the second episode of 'The Nonprofit Marketing Podcast,' we sit down with April Mechler, Chief Marketing Nerd and Co-owner of Jacksonville based web design and digital marketing firm, Fused. April breaks down what exactly is Search Engine Optimization (SEO), myths about SEO, and how nonprofits can begin to incorporate SEO (Search Engine Optimization) into their marketing strategy to expand their reach.
In this episode, we sit down Blogger and Alumni Director of Alumni Engagement at Carlow University, LaChelle Binion to discuss the different ways nonprofits can attract potential donors and retain current donors. We also highlight why you should not underestimate the power of direct mail, why a thank you card can be the determining factor in whether a donor gives again, and the myths associated with donor engagement.
Season 1: Episode 3
In the third episode of, "The Nonprofit Marketing Podcast," show host Aleshia Patterson discusses the 5 W's of Planning a Digital Campaign. Topics discussed include: ensuring you aren't making it difficult for people to donate to your campaign, the importance of setting SMART goals, the power of messaging, and more.