n today’s day and age, we all know the importance of a well designed and easy to use website. Most websites are designed to convert visitors into customers, but nonprofits have a unique audience. Nonprofits must talk to volunteers, donors, and partners. If you are a nonprofit marketer wondering where to start when building your website, you are in the right place. Here are the four must-have pages to have on your nonprofit site.
Did you know that the About Page is the most visited page on all websites? We generally think of About Page as an afterthought and pretty dull, but if done right this page will help your nonprofit build a strong brand and position your organization as an expert in your sector.
Take the time to write a compelling and detailed About Page. After all, it is your introduction to visitors who do not know you. Include whom your nonprofit helps, why you exist, and how the visitor can get involved. The about page is the perfect place to mention your mission, goals, objectives, and work.
About Pages do not have to be stale. You can humanize your brand by telling a story, showing your faces, and introducing your staff. It will build trust with your visitors and help them take action (like donate or volunteer.)
Let’s face it donations keep nonprofits running, so your organization has to continue to attract donors and make it easy for them to donate to your cause. A dedicated Donation Page and an easy to find Donate Button are musts. New to the nonprofit sector and confused about how to collect donated funds? Check out these 7 Online Donation Tools to Delight Your Donors.
When creating a Donation Page and a donate button, be sure to provide your donor options. Create a one-time donation option and recurring donation options. With the recurring option, be sure to include monthly, quarterly and yearly intervals. The more options donors have, the more likely they are to chose a donation option that suits their needs.
Contact Form/Live Chat
Contact forms are the norm now. The most important feature of a well-designed Contact Page is to guide visitors to find the answers they need and again take action. For nonprofits, the Contact Page can be used to allow open communication, build trust and make visitors comfortable enough to donate or volunteer.
Sometimes contact forms do not give visitors what they need. Provide your visitors the opportunity to connect with you instantly with live chat. A free chat option is PureChat.
Another part of a nonprofit's success is having passionate and dedicated people willing to commit time and resources to your cause. The best way to attract those people is to let them know you are looking for them. Create a page on your website to showcase volunteer opportunities and allow volunteers to sign up for current and future opportunities.
Tip: Don’t just send emails when you need volunteers. Be sure to stay in touch with your volunteer list by sending periodic emails to keep them in the loop, excited about your organization and to show your gratitude.
This list is an excellent start to building a successful nonprofit website. For more tips on creating your nonprofit site, but sure to visit Heydays Design blog. It is full of resources for web designers, Squarespace Users & DIY’er. Often nonprofit marketers wear all of those hats, so stop by to learn how to build a site that encourages donations and volunteer sign-ups.
Rita Olds-Robinson teaches Squarespace Designers (and DIY’ers) how to use HTML + CSS to go above and beyond templates & make competition irrelevant. She also educates designers how to run their business, get visible & have fans more loyal than the BeyHive.