o you go back and forth about starting a blog for your nonprofit? It's time to learn towards starting one. There are many benefits to blogging such as: increased website traffic, established authority, and brand recognition. According to Stateofinbound.com, "Marketers who prioritize blogging are 13X more likely to achieve a positive return on investment (ROI) on their efforts." While this is a fantastic statistic, it does not take into account that topic choice can impact results. This article highlights 18 different blog topics, along with thought-provoking questions to jump-starting your blog writing.
1. Recent press. Has your organization recently received a media mention? What did the feature highlight about your organization? How did the news hear about your organization? Were there any results that came after your organization's media mention?
2. Awards. If your organization has received an award, talk about it. What does the award symbolize? Was there a particular service or project your nonprofit completed or offered to win the award? Who gave the award?
3. Testimonials. It's not enough to know that your organization is doing fantastic work, others should be able to advocate on your behalf as well. Testimonials can come from a client, staff member, partner, volunteer, or donor.
4. Annual Report. Using your annual report as the basis of the blog post, pull out different pieces that you can elaborate upon. Learn more about what makes a great annual report by clicking here.
5. Recent data or research. Did your organization recently conduct a study and receive the results? Use your blog to showcase your findings.
6. Repurpose a live stream. Repurposing is a method used to stretch your content. For example, if you recently went 'live' during your annual event, place the video on your site and add a few paragraphs.
7. Offer a freebie (download). One of the most effective ways to grow your email list is by providing a freebie (download). This download could be in the form of a checklist, ebook, webinar series, or interview. For someone to access your download, they must provide their email address. If you decide to offer a download, be sure to describe what it is, the benefits of it, and how to access it.
8. Interview with the Executive Director. Whether your Executive Director has been around for three months or 30 years, interviewing the head of your organization can provide your audience with behind-the-scenes insights. Ask questions such as, "What led you to this organization? What are your hopes and goals for the organization? What's your favorite part about working here?"
9. Annual Appeal. As you prepare to launch your year-end giving campaign season, make a list of things you want donors and potential donors to know before they contribute. Why are you raising money? What impact have you made with previous year's donations? What effect do you hope to make with funds raised this year?
10. Interview with a community partner. If you have a community partner, ask them questions such as, "How did you become a community partner? How has our organization helped you make an impact? What do you love about being a community partner?"
11. Interview a donor. Do you have a donor who recently contributed to your organization? Ask them if they wouldn't mind sharing their reasons for donating on your blog.
12. Guest Posts. Having a guest blog post is an effective way to expand your audience with little work. Instead of conducting interviews, ask your guest blogger to write their answers in blog post format. After you publish the post, encourage them to share it with their audiences.
13. Response to an editorial, oped, or article. Has an article recently been published in the same field as your organization? Discuss the article. It's important to note that you aren't addressing the author of the article, more so the topic.
14. Upcoming Event. Give a brief overview of the history of the event, how it came to be, what it consists of, and more.
15. Event Recap. Like the upcoming event blog post, this article provides an overview of your recent event. The content should focus on what happened, include photos, metrics (how much money raised, how many people attended), and quotes.
16. Upcoming Holidays. Decide on a few holidays that will be the basis for your blog posts. For example, if Valentine's Day is approaching, why not create a blog post on, 10 Reasons We Love X, Y, Z.
17. Authority Article. This article is different from the response article because instead of you responding to someone else's insights, the primary focus is your expertise. Have you been noticing a trend in your industry? Is there something that your organization focuses on that few others do? Write about it.
18. Photo Gallery. Be sure to include a least five photos and add captions, so your readers know the story behind the pictures and it reads like a photo-story.
In addition to the blog topic ideas above, here are a few tips to make your nonprofit blog successful:
- Plan ahead. Determine what your blog topics will be for the next year and who will be point persons for creating the content.
- Post on a consistent basis. Frequency does not equal consistency. Decide on your posting schedule.
- Determine the length of posts. Google favors posts that are at least 1,100 words.
- Create or reaffirm your branding guidelines. These guidelines will show your organization's tone of voice, citation standards, specific capitalization requirements, and more.
This article provides a thorough list of nonprofit marketing blog topics, but there more that could be added. Does your organization write about a topic that's not listed above?
Aleshia Patterson is the Editor-in-Chief of Nonprofit Marketing Magazine. She has served in the nonprofit sector for almost a decade. She currently works as a Marketing and Communications Coordinator for a local nonprofit in Saint Louis, MO. In her spare time, Aleshia loves to travel, binge-watch Netflix, and go on Office Depot excursions.