In today’s day and age, we all know the importance of a well designed and easy to use website. Most websites are designed to convert visitors into customers, but nonprofits have a unique audience. Nonprofits must talk to volunteers, donors, and partners. If you are a nonprofit marketer wondering where to start when building your website, you are in the right place. Here are the four must-have pages to have on your nonprofit site.
Between 2015 and 2016, the world experienced a massive explosion of live video. From the phone of a “Swiftie” screaming at the top of her lungs in second- row seats of a Taylor Swift concert, to the viewing of press conferences at the White House, individuals and brands alike emerged with a newfound freedom to connect in real-time at the tip of their fingers.
As we move closer to the month of March, many nonprofits are preparing to release their annual report. The annual report can be considered as one of the most important documents that marketing and/or development teams will publish for the year.
Organizations are consistently distributing messages to engage their audience. Mistakes such as typos, grammatical errors, lack of focus, and unclear messaging can make it even more difficult to get your intended meaning across.
Do you cringe at the thought of creating content? Many marketers do. Let’s be honest, it’s a hard job. Every day you must post content on social media to show others that you exist, send out a least one digital newsletter per month updating your supporters, and maintain your website with new events and blogs.