There is a misconception that to reach donors or forge a deeper connection with your established donors; you should be implementing elaborate marketing strategies and tactics to get attention. While innovative and creative thinking is always a plus, the number one way to get the attention of potential donors is through content.
As fundraising professionals, we all know the importance of donor engagement. Without donors, fundraising will cease to exist. Yet many of us are so programmed to focus on the “ask” that we sometimes forget to focus on our donors outside of the big ask. Often times when that happens, we tend to see our donor retention rates drop. This is why donor engagement and retention is crucial to the success of your organization.
According to the National Center for Charitable Statistics (NCCS) , there are currently 1.5 million nonprofit organizations in the United States. That’s 1.5 million organizations competing for some of the same funding sources, donors, and attention that your organization is going after. What is your organization doing to ensure that they are being proactive and not reactive?