Have you ever been scrolling on Facebook or Instagram and saw a campaign that moved you so much that you pulled out your credit card right away to give money? That was no accident. Digital campaigns that cause reactions are planned with intention.
It can be easy to become overwhelmed when brainstorming the different steps of planning a campaign. To make the process easier, think about creating your digital campaign with the 5 W's: Who, What, When, Where, How, and Why?