The 5 W's of Planning a Digital Campaign

Have you ever been scrolling on Facebook or Instagram and saw a campaign that moved you so much that you pulled out your credit card right away to give money? That was no accident. Digital campaigns that cause reactions are planned with intention. 

It can be easy to become overwhelmed when brainstorming the different steps of planning a campaign. To make the process easier, think about creating your digital campaign with the 5 W's: Who, What, When, Where, How, and Why?

Four Lessons That Nonprofits Can Learn from the MTV Show, Catfish

I grew up in the height of, “the reality television era.” As I was moving into the sixth grade, there was a reality television show on the Disney channel called Bug Juice. A couple of years later, America’s Next Top Model debuted, and in high school, reality-television shows such as the Real World and Road Rules were a hit on MTV.

Now, more than ever, reality television shows are a critical piece of programming. According to Vox media, "In 2015, 750 reality-based shows aired on cable alone." This number does not include the influx of reality-based shows that can now also be streamed on digital platforms such as YouTube, and Hulu.

18 Topics to Make Your Nonprofit Blog Successful

According to, "Marketers who prioritize blogging are 13X more likely to achieve a positive return on investment (ROI) on their efforts." While this is a fantastic statistic, it does not take into account that what you write about drives results. This article highlights 18 different blog topics, along with thought-provoking questions to jump-starting your blog writing. 

My Boss Hates My Idea: How to Strategically Propose New Ideas to Your Organization

One of the most frustrating feelings is wanting to elevate the marketing at your nonprofit, but you receive pushback from your boss or colleagues. While this situation is unfortunate, it is not impossible to navigate and come out on the other side. Before you get upset about incorporating changes or lack thereof, make sure to do some reflection, observing, but most importantly, create a strategy.

How to Keep Your Donors Engaged Throughout the Year

As fundraising professionals, we all know the importance of donor engagement. Without donors, fundraising will cease to exist. Yet many of us are so programmed to focus on the “ask” that we sometimes forget to focus on our donors outside of the big ask. Often times when that happens, we tend to see our donor retention rates drop. This is why donor engagement and retention is crucial to the success of your organization.

Four Must Have Pages for Your Nonprofit Website

In today’s day and age, we all know the importance of a well designed and easy to use website. Most websites are designed to convert visitors into customers, but nonprofits have a unique audience. Nonprofits must talk to volunteers, donors, and partners. If you are a nonprofit marketer wondering where to start when building your website, you are in the right place. Here are the four must-have pages to have on your nonprofit site.

How Nonprofits Can Leverage Live Streaming To Catapult Their Mission in 2018 

Between 2015 and 2016, the world experienced a  massive explosion of live video. From the phone of a “Swiftie” screaming at the top of her lungs in second-  row seats of a Taylor Swift concert, to the viewing of press conferences at the White House, individuals and brands alike emerged with a newfound freedom to connect in real-time at the tip of their fingers. 

Five Ways to Be Donor Centric in 2018

According to the National Center for Charitable Statistics (NCCS) , there are currently 1.5 million nonprofit organizations in the United States. That’s 1.5 million organizations competing for some of the same funding sources, donors, and attention that your organization is going after. What is your organization doing to ensure that they are being proactive and not reactive?

How to Create a Nonprofit Marketing Strategy

Do you have a nonprofit marketing strategy? If not, you’re not alone. According to Content Marketing Institute, "A recent report from Blackbaud and the Nonprofit Content Marketing Institute reveals that only 25% of nonprofit professionals have a documented content strategy." While this statistic focuses on content marketing, I believe it's safe to assume that the  number is even lower for having a documented overall marketing strategy."

A Guide: Do’s and Don’t’s for Starting Your Social Media Plan

Before jumping in with any organization, date it. Get to know it, observe it closely, understand its mission, vision, and personality that it already has online. How does it interact with people on social media? Does it interact at all? Does it just push out information? Or does it make room for its supporters to contribute and engage as well? The closer you get to it, the better equipped you are to come up with a personalized plan.